Internet Marketing ABC

When you see other people do smart things, try to emulate them. In a recent post I recommended you to use SEMRush, a cool SEO tool where you can get a free account.

Now, Gotlib Dyster from SEMRush commented on that post and thanked me for it.

This blog is way too early for me to expect comment activity going on here. And they are surely not regular readers of my blog.

So how did they know that I was blogging about them?

They probably use one of my favourite Google services – Google Alerts.

Google Alerts is kind of like having your own Internet CIA – not that you can sniff around in other people’s emails, or chat conversations, but that’s pretty much the only limitation. Google Alerts scans every blog post, every website and every piece of news, every video and every forum for you to see if someone is talking about you. And if it finds someone, you get an email with a link to that website so you can check out what they write.

Gotlib from SEMRush probably uses Google Alerts (or another service like that) to be notified everytime someone mentions SEMRush – and then he goes out and comments on it.

That’s pretty smart, because it does 2 things:

1. demonstrates that they care about their customers and prospects
2. creates additional buzz

Take this post for example – do you think I’d have written about SEMRush again on this blog now if it weren’t for that comment, and to demonstrate to you the power one comment can make? For SEMRush, that’s just more free exposure.

So if you haven’t done so yet, I highly recommend you learn about Google Alerts and get involved whenever people talk about you.