Internet Marketing ABC

I hear a lot of people are talking about this. They say “Email isn’t what it used to be, opening rates drop, people just get too many emails every day.”
But that’s not the point. It doesn’t matter at all, how many emails people get. People are not overwhelmed by their emails.

They are underwhelmed!

They are underwhelmed by:

• the low quality of the emails
• the “same old, same old” promotions and coupons that are not about getting THEM what they want cheaper, but about selling the stuff that shop-owners & marketers want to sell
• the same cookie-cutter emails sent out by 10 different affiliates
• interest & curiosity sparking emails that in the end promote the same thing they didn’t want to buy in the first place.

As a marketer, the most interesting one to you should be the last one. Emails that create interest and curiosity and that propell people to read them. Study them thoroughly, because those are the ones the make obscene amounts of money.

But from a reader’s perspective, those emails can be really frustrating. Let’s say you are tired about hearing from Mike Filsaime’s Butterflymarketing Giveaway. No, you basically skip all the emails that say: “Mike Filsaime has gone crazy”, “Free Butterfly Marketing Course”, “Free $2000 Course” etc. because you kn0w what it’s about.

But then there are some marketers who are more clever than that. They pull you in with an interesting story – and with no indication whatsoever that this one is about MF’s BFM.

Then, because you want to learn more, you click that link, and badaboom, there we are again. MF and his BFM.

So how does that make you feel? Well, it makes you feel like you just wasted a couple of minutes time because a marketer used a clever marketing trick to lead you there… possibly.

If you can entertain people with this approach of email and create a relationship with your list, then by all means do it. But if you are putting people off by sending out emails that use what I call “mental cloaking”, be aware that you’re walking on the edge.