Internet Marketing ABC

Google is again wielding it’s axe, banning all kinds of accounts, without explaining why it is doing so. Gauher Chaudhry, who after all is a PPC genius, even says that affiliate marketing with AdWords is dying a slow death, and I agree with him. If you have an offer with forced continuity, Google will ban your account. Apparently, even if you ever promoted (in the past) an offer that promoted a forced continuity program, even that is reason enough to be banned, or if someone else from the same IP is using AdWords to promote anything that Google deems is “not a good user experience”.

One of the most important takeaways of this is: don’t put all your eggs into one basket. Google is unpredictable, and they really do not care about the advertisers (at all). They won’t explain advertisers why their accounts have been banned, or what can be done to fix the problem, and they won’t answer questions. There are lots of other traffic sources, and it’s time to tap them.