1. Establish yourself as a trusted expert. People are looking for information on the internet – and they will look to you to provide it to them. Every week (or whatever schedule you determine) provides an opportunity to build on this, while reinforcing your brand. I found that sometimes it’s most effective to email them several times a week, specially after they just signed up. (Because that is usually the time when their interest is the highest in many markets).
2. Build a relationship with your list. It’s common knowledge that people like to buy from people they like. By using ezines to establish a relationship with readers in their homes, you can make your readers like and trust you. Don’t be afraid to share a little about yourself or your company in every issue, whether it be an anecdote, event, or employee spotlight.
3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. (There’s a fancy word for that: it’s called list segmentation. And while it is a bit of work, it absolutely will be worth it!). This is a great way to remind your readers of weekly specials, updates to your FAQs, or new and improved products you will be launching, in addition to articles of interest.
4. Drive traffic to your web site or blog. Call attention to new blog posts or other changes to your web site, with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into “silent salespersons” – driving traffic to your web site and building your lists.
5. Build content on your web site. Make a habit to adding your ezines and newsletters to your web site in an Archive area. This serves a few purposes.
   • Visitors can read an issue or two to determine if your ezine will be of interest to them, which will increase sign-ups and retention.
   • If you optimize your article placements, it will not only make your web site “meatier”, but bring new traffic from the search engines.
6. Get feedback from your readers. Make it easy for your prospects and customers to get in touch. Ask them to take action and comment on your articles. Conduct a survey. Start a “Letters to the Editor” column in your ezine. Feedback allows you to fine tune your message, improve your marketing, and expand your product line.
7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up directions for those who received your ezine from viral marketing methods. A simple line titled, “Get Your Own Copy of XXXXXX”, with a link to your squeeze or opt-in page is all it takes!
9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and make sure they become repeat customers.
10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost for a top-rate ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s been proven that email marketing is the most cost-effective solution for companies just like yours.

If you currently don’t have an ezine yet, but already have a website, then by all means, this should be the first thing you do. Once you have a targeted list, it’s really the easiest way to make money online. I personally use and recommend GetResponse. You can sign up for a free GetResponse email marketing service trial here.

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Sites like Facebook.com, LinkedIn.com, Xing.com, Zoominfo.com, Flickr.com, Twibs.com and so an are great sources of backlinks that Google really likes.

(Another cool way to get backlinks is with squidoo lists).

But are you also publishing your Ezinearticles in other directories?

Once your article has been published on Ezinearticles, also submit them to goarticles.com and articledashboard.com, both of them are also good directories that accept duplicate submissions.

Instead of summarizing or rewording what he said, I’d rather have you just read it.

One of the most important takeaways of this is: don’t put all your eggs into one basket. Google is unpredictable, and they really do not care about the advertisers (at all). They won’t explain advertisers why their accounts have been banned, or what can be done to fix the problem, and they won’t answer questions. There are lots of other traffic sources, and it’s time to tap them.

You can find those squidoo lists with a simple search query in google:

“add+to+this+list”+site:squidoo.com+”keyword phrase”

Keyword phrase will make it more relevant, but if you are just looking for any backlinks you can get, then leave the “keyword phrase” out. Keep in mind that you can be more specific of general in your keyword phrase. E.g., if you have a website about acne scars, then you could make your keyword phrase ultratargeted “acne scars”, or a little less by using “acne” or “scars” separately, but this gives you also a lot wider range to chose from.

Watch the video below for more details:

Watch the video now:

Click here to download the list of sites mentioned in the video.