Internet Marketing ABC

If you are prepared for some deep-thoughts on internet marketing (you should set aside at least 10 minutes of focused and concentrated reading time), then head over to Michael Fortin’s blog post titled “Want A Sticky Site? Forget Content!”

He makes some excellent points about why you should write copy, not content on your websites, even if the purpose of your website is “just” to inform the reader.

According to Answers.com, the word “content” is defined as “the subject matter of a written work, such as a book or magazine.” (There’s no mention of the Internet, here. But I’d definitely include “website” as an example of a written work.)

But “copy,” on the other hand, is defined as “words to be printed or spoken in an advertisement.” “Advertisement” is defined as “a notice or announcement designed to attract public patronage.” So copy is content that’s calling for some kind of action.

Again, this is no “light reading”, but it’s very deep and thorough reading. I highly recommend you set aside the time to read and reflect on it.

If you want to know one of the easiest ways to generate content for your blog: it’s email interviews. Just send an email to someone who has knowledge or experience that could be of interest to your blog readers. Ask them if they’re willing to answer some questions. If they are – send them, wait for their reply, publish the whole thing, and voila: it’s AAC: almost automatic content. Patsi the Schmatsi recently wrote about this in more detail. (I hope she doesn’t mind me calling her that way