If you are prepared for some deep-thoughts on internet marketing (you should set aside at least 10 minutes of focused and concentrated reading time), then head over to Michael Fortin’s blog post titled “Want A Sticky Site? Forget Content!”

He makes some excellent points about why you should write copy, not content on your websites, even if the purpose of your website is “just” to inform the reader.

According to Answers.com, the word “content” is defined as “the subject matter of a written work, such as a book or magazine.” (There’s no mention of the Internet, here. But I’d definitely include “website” as an example of a written work.)

But “copy,” on the other hand, is defined as “words to be printed or spoken in an advertisement.” “Advertisement” is defined as “a notice or announcement designed to attract public patronage.” So copy is content that’s calling for some kind of action.

Again, this is no “light reading”, but it’s very deep and thorough reading. I highly recommend you set aside the time to read and reflect on it.