Apart from the whole FTC crackdown and affiliate nexus laws things (there seems to be a quick and easy way to keep on going), he also covered some strategies for getting backlinks.

I just want to mention one way of finding squidoo lenses that allow you to post a link.

Simply go to Google and type in this:

“add to this list” site:squidoo.com “keyword phrase”

(of course you want to replace “keyword phrase” with a keyword that is related to your market)

Then you’ll get a whole list of squidoo lenses that allow you to add your own links that have the keyword phrase in them (and are thus likely related).

Using a firefox plugin like SEO Tools (which is free), you can also see the pagerank of the different squidoo lenses in the google SERPs and thus easily decide which ones are gonna be worth the time to post a link to.

The whole webinar will be published soon, probably right after this post.

NoFollow links are links that Google doesn’t count. Google sees these links, but it doesn’t add pagerank to your site when you get them. And it doesn’t help to rank you higher in the search engines.

At times even NoFollow links are worth it – specially if they are on sites that get lots of traffic and where people might just click on the link because they want to get something from your site. But if you are getting backlinks for the search engines, there’s no use in getting nofollow links.

How to tell if it’s a nofollow link

There really are several ways. If you are a bit tech-savvy, you can just view the sourcecode of that page and search for

rel=nofollow

or

rel="nofollow"

Links with that attribute are nofollow links. I like to use a free little plugin for my Firefox browser that is called SEOQuake – it automatically highlights nofollow links so I can immediately see what nofollow links are.

Check out wikipedia for a more technical and detailed explanation of what nofollow links are.