Internet Marketing ABC

You probably already heard about the new search method in Google (called the wonderwheel).

The cool thing is: the wonderwheel is now also available in youtube.

And this is what it looks like:

If a keyphrase doesn’t have enough volume, it WON’T display the wonderwheel. (so for example, if you look for “dog asthma treatments”, there will be no wonderwheel). In that case, just chunk up and go to the next higher level. (e.g. dog health, or just plain “dogs”).

Billion-dollar copywriter Clayton Makepeace just published a GREAT article on how to get access to marketing research worth billions of dollars – totally free. Rather than summarize it, I tell you to just read it – it’s worth your time.

Want to become a msater of research? Well, you should if you are serious about making money online. Because while there are many products out there that will promise you: “just follow my step-by-step plan and you’ll get rich!”very few of them can deliver.

Doing research is the most boring part of internet marketing – but it’s also one of the mostimportant tasks. If you don’t do proper research, you don’t know what you’re doing. If you do proper research, you have a way of checking your idea against reality. You are able to make data-based-decisions.

Research can’t guarantee success – but it will guarantee that you improve on previous results.

Robin Broitman published a great post where he assembled online research tools that you can use to research… well, pretty much anything!

I have really good research skills, but there are lots of research and monitoring services in this post that I never heard of and am testing out right now. And so should you.

BackType is a not-so-well known research tool that can help you to search comments that are being made in real-time.

Unfortunately, it does not get comments from all the web, but only from registered users it seems, however, you can still get lots of results that way. For example, I search for comments on “Internet marketing”. See the results page below:

This is a great way to enter conversations that are going on and put yourself in places where stuff is happening!

Another nice feature is that you can set up alerts that will notify you when comments on your keyword phrase are being made.Plus, if you use a feedreader like the Google Reader, then you can subscribe to the RSS feed for that search term. For example this RSS feed for comments that include the term “Internet marketing”.

Before you enter into a market, you should check that you can actually make money from it. Some people are passionate and knowledgable about fruit shakes, but that doesn’t mean that they’d be able to make a lot of money selling a fruit shake recipe book.

So, determining market viability is not that difficult. Just type in your main term for that market into google and see what shows up – are there lots of sponsored ads? If you get three top sponsored links, and on the right side there are 8 sponsored links and a link that says “More sponsored links”, then there are lots of people making money in that market.

If you then also look in the Google keyword tool and see that the term has a high advertiser competition and click prices of more than $1 per click, then it’s very likely that is a profitable market in which people are making lots of money.