Internet Marketing ABC

When you do your keyword research, one of the most important things that you want to figure out is: is this a keyword that will just drive traffic to my site, or is this a keyword that will convert?

Too many people optimize for the wrong kinds of keywords. And they end up with lots of freebie traffic – people who are “just looking”, window-shoppers.

This can be really frustrating, because whether you use SEO or PPC – generating traffic takes time and effort, and if all that time and effort doesn’t translate into results (money or opt-ins), then that’s frustrating.

Microsoft offers a free commercial intent tool that can help you to figure out: is this a “buying phrase” or is this a “browsing phrase”. Microsoft terms them informational or transactional – meaning, one keyword is a keyword that people use when they look for information and another keyword is a keyword that people use when they want to buy something.

Always aim at transactional keywords – but of course, this free keyword research tool from Microsoft isn’t fail-proof. You still gotta use your brains. But it’s a pretty damn good tool that I always use before I get ready to generate traffic for certain keywords.

Further Reading:

• Targeting Transactional Keywords
• Finding Transactional Keywords