Internet Marketing ABC

Everybody knows the Google Keyword Tool.

But did you know that YouTube also has it’s own keyword tool?

This is really powerful, because YouTube is THE SECOND BIGGEST SEARCH ENGINE IN THE WORLD! (Yes, bigger than Bing and Yahoo).

Check it out and have some fun with it, this is really interesting because YouTube searches are quiet different from Google searches, and it’s a great way of “looking into your customers head” from yet another way.

You know when it is about marketing, it is about entering the conversation that is already going on in the prospects mind. Well, here you can “wiretap” those conversations in yet another way. Very cool:

https://ads.youtube.com/keyword_tool

(If you are doing any youtube video marketing, this is also killer!)

When you create videos to upload on YouTube (and other video sharing sites) you want to get eyeballs. More views for your videos means higher placement in the search engine results and more traffic to your website. All good stuff.

I already talked about how you want to emulate successful videos, but this tactic helps you to piggyback on already successful videos. It’s the “Video Response”.

Here’s how to do it:

1. Search for popular videos related to your market
2. create a video response by clicking on the video response button below
   
3. use either
   • a similar title or
   • a title that would make people who watch the original video curious and interested to click on your video response
4. You can either record a video with your webcam, or chose one of your existing videos or upload a new video. It’s up to you which one you think is best.
   • If you chose an existing video as video response and that video is already used as a video response for another video, it will be disabled as video response for the other video. Each of your videos can only once be used as a video response.

And always make sure that you add your URL in the video description field first!

If you are uploading videos to YouTube, your endgoal should always be: TRAFFIC! You want to get traffic to your website or your affiliate link.  (The only exception where traffic doesn’t matter is if you want to create buzz and get a message or idea out there. But even then, in most cases you get more out of it if you direct traffic to your website).

Too many people miss this. The most important element aside from your title is the first line of the description. Because if you put a link in the first line, it will be a clickable link that will always be there next to your YouTube video. If you insert that address at the bottom of the description, people will have to click on the tiny “more info” link first (very few people do) and you miss out on lots of potential traffic.